Discover our Vision and Mission

Redefining Urban Living: Where Wellness Meets Community

Redefining Urban Living: Where Wellness Meets Community

Live Urban , Live Well

Live Urban , Live Well

Live Urban, Live Well

About URBX Urban Wellness, Reimagined for Modern Living.

About URBX Urban Wellness, Reimagined for Modern Living.

URBX is the region's first Wellness-as-an-Service (WaaS) provider and leading urban wellness brand—crafted for visionary developers, landlords, and communities who understand that wellness is no longer a luxury. It's an essential component of residential living.

We partner with forward-thinking real estate brands to unlock the hidden lifestyle potential within your properties—transforming them into vibrant wellness communities that elevate resident experiences, increase tenant retention, and drive long-term asset value.

With deep expertise in property-integrated wellness, community activation, and amenity space optimization, the URBX team curates and manages branded wellness ecosystems—from serene yoga lounges and DJ-driven fitness experiences to family-centric community events and high-performance training solutions.

For landlords and property managers, we are your strategic wellness infrastructure partner—bridging the gap between your brand vision and the lived experience of your residents while providing measurable increases in property value.

For residents, we are your daily lifestyle curator—bringing integrated fitness amenities and premium wellness experiences directly to your doorstep, creating a true sense of community within your residential space.

At URBX, wellness isn't just an add-on. It's the new foundation of urban luxury living and the core of residential lifestyle transformation.

URBX is the region’s first Wellness-as-a-Service (WaaS) operator and a leading urban wellness operator—crafted for visionary developers, landlords, and communities who understand that wellness is no longer an amenity. It’s an expectation.

We partner with visionary real estate brands to unlock the hidden lifestyle potential within your properties—transforming them into vibrant wellness communities that elevate resident experiences and drive long-term asset value.


With deep expertise in urban lifestyle design, operational efficiency, and space optimization, the URBX team curates and manages branded wellness ecosystems—from serene yoga lounges and DJ-driven fitness experiences to family-centric activations and high-performance training solutions.

For landlords, we are your strategic wellness infrastructure partner—bridging the gap between your brand vision and the lived experience of your residents.

For residents, we are your daily lifestyle curator—bringing world-class fitness and wellness directly to your doorstep.

At URBX, wellness isn’t an add-on.

It’s the new foundation of urban luxury living.

Explore our vision

Our Vision

Redefining Urban Spaces and Enhancing Lives.

Our Purpose

To create communities where wellness is seamlessly woven into everyday life.

Our Mission

At URBX, we make wellness an effortless part of everyday life. As the region’s first Wellness-as-a-Service (WaaS) operator, we seamlessly curate expert-led fitness, bespoke wellness solutions, and vibrant community experiences within luxury residences, empowering residents to embrace a healthier lifestyle without compromise.

Our Values
Helping You Move, Connect, and Thrive.

Our Values
Helping You Move, Connect, and Thrive.

1

Move with Purpose

Move with Purpose

We empower individuals and families to take steps toward healthier, more active lives, making wellness accessible and integral to urban living.

2

Connect Communities

Connect Communities

We foster meaningful connections by transforming urban spaces into vibrant wellness hubs, bringing people, families, and communities closer together.

3

Thrive Through Innovation

Thrive Through Innovation

We use data, technology, and science to deliver transformative wellness experiences, enabling everyone to grow and thrive in their urban environments.

Our Locations

Explore our premium urban wellness communities, thoughtfully located across the UAE, where luxury living meets holistic well-being.

Our Commitment to Community and Sustainability

Our Commitment to Community and Sustainability

Our Commitment to Community and Sustainability

At URBX, we believe in not just building a successful business, but also in creating a lasting positive impact on our community and the environment. Our Corporate Social Responsibility (CSR) efforts are at the heart of everything we do, from supporting local causes to embracing sustainable practices that protect our planet for future generations.


We proudly partner with charities to enhance health, education, and social well-being, while promoting diversity, inclusivity, and sustainability in all our projects.

At URBX, we believe in not just building a successful business, but also in creating a lasting positive impact on our community and the environment. Our Corporate Social Responsibility (CSR) efforts are at the heart of everything we do, from supporting local causes to embracing sustainable practices that protect our planet for future generations.


We proudly partner with charities to enhance health, education, and social well-being, while promoting diversity, inclusivity, and sustainability in all our projects.